7 Things to Consider When Invoicing for Professional Services
Working with professional services clients has taught us at Lumiere Strategies that “simple” business models can hide a lot of operational and financial complexity. Most firms are very good at managing client expectations, internal resources, and day-to-day delivery.
Where things often break down is in how and when they invoice—and how quickly they collect. Weak invoicing and accounts receivable processes show up as cash flow gaps, inconsistent profitability, and frustrated owners.
By putting structure around invoicing and AR, we’ve seen clients improve visibility, smooth cash flow, and grow with far less stress.
Below are seven areas every professional services firm should pay attention to:
1. Establishing Expectations Up Front
Strong client relationships start before the first invoice goes out. That means getting very clear—on paper—about:
Scope of services (what’s included, what’s out of scope)
Billing model (fixed fee, time and materials, retainer, hybrid)
Invoicing cadence (monthly, milestones, percent complete, etc.)
Payment terms (Net 15, Net 30, due on receipt)
Payment methods (ACH, credit card, check, portal, etc.)
Change order process (how out-of-scope work is approved and priced)
Formalizing this in a master services agreement (MSA) or engagement letter reduces disputes and makes invoicing a straightforward execution step—not a negotiation.
At Lumiere Strategies, we help clients standardize engagement templates and terms so that billing is consistent across the firm and easier to manage at scale.
2. Managing Internal Resources and Time
Managing internal resources effectively is just as critical as managing client expectations. Without disciplined time and task tracking, you end up with:
Unbilled work
Over-servicing
Margin erosion that shows up months later
Key elements:
Clear deliverables and milestones for each engagement
Capacity planning: who is doing what, by when
Time tracking discipline: everyone logs time the same way, in the same system, on a predictable cadence
Internal KPIs such as utilization, realization, and effective hourly rate
Lumiere Strategies provides tools and process guidance so professional services firms can see, in real time, whether client engagements are on track and profitable—not just busy.
3. Choosing the Right Invoicing Method
The invoicing approach should match both your business model and your clients’ expectations. Common options include:
Retainer Invoicing
Clients prepay for a block of work or a monthly commitment. This supports cash flow but requires:Clear reporting on hours/usage vs. retainer
Regular invoicing to replenish balances when thresholds are met
Time and Materials
Best when work is variable and time tracking is strong. Invoices are usually issued monthly or at project completion. The risk: cash outflows (payroll, contractors) may precede collections, creating a working capital squeeze if billing is slow.Flat / Fixed Fee
Recurring, fixed fees billed at the beginning or end of each month. Great for predictability, but you must monitor scope creep and margin closely.Milestone / Fee Schedule
Invoices issued when specific deliverables, phases, or reports are completed. Helps align billing with perceived client value.Periodic / Percent-of-Completion Billing
Ideal for longer projects. Invoices are based on percentage completion, with clear documentation of what “complete” means at each stage.Hybrid or Value-Based Models
Many firms use a blend—e.g., fixed fee for core services plus T&M for out-of-scope or “rush” work. Others price based on value delivered rather than hours consumed.
Lumiere Strategies helps firms evaluate the trade-offs and standardize a small number of billing models instead of reinventing the wheel for every client.
4. Creating, Distributing, and Tracking Invoices
Even with the right billing model, execution matters. Your systems should support a clean, consistent workflow from time entry to cash in the bank.
Key practices:
Integrated systems
Time tracking, project management, and your accounting/AR platform should talk to each other. Manual re-entry is how errors, delays, and missed invoices happen.Standardized invoice templates
Clear descriptions of services, dates, and quantities reduce client back-and-forth and speed approvals.Quality control
Before invoices go out, someone familiar with the client and contract should review:Scope alignment
Rates and quantities
Discounts, retainers, or credits applied
Invoicing calendar and ownership
All recurring invoices sent on a specific day each month
Project or milestone invoices triggered by a clear internal process
A named owner for the invoicing process, not “whoever has time”
Timely distribution
Invoices should go out quickly—ideally within 24–48 hours of the billing event (month-end, milestone, etc.). Slow invoicing is one of the easiest cash flow problems to fix.
Lumiere Strategies works with professional services teams to design and document these workflows so they’re repeatable and not dependent on one person’s memory.
5. Making It Easy to Pay (and Actually Collecting)
Invoicing is only half the job. Getting paid is the other half.
A few practical moves:
Electronic payment options
Embed ACH/credit card links directly in invoices or use an AR portal. The fewer steps, the faster you’re paid.Clear remittance instructions
Make it obvious where and how to pay. Include AP contact info and reference fields if your clients require them.Consistent AR follow-up process (dunning)
Instead of ad hoc chasing:Friendly reminder before the due date
Follow-up at 7, 15, and 30 days past due
Escalation path for chronic late payers
Late fees and incentives
Late fees can be useful but often signal deeper issues. In some cases, early payment discounts (e.g., 1–2% for payment within 10 days) can be more effective.
We generally encourage clients to invest in proactive communication rather than punitive terms. A quick email or call from the account team to confirm receipt and payment timing can resolve most issues before they become problems.
6. Revenue Recognition and Work-in-Progress (WIP)
In professional services, revenue rarely lines up perfectly with cash. If you don’t track WIP and revenue recognition correctly, your financials can be misleading.
Things to consider:
WIP tracking
Track unbilled work by client and project. This shows you:Where you’re carrying too much unbilled effort
Where you need to invoice or adjust scope
Revenue recognition policies
Define how and when revenue is recognized for:Fixed-fee projects
Retainers
Milestone-based work
Alignment with invoicing
Your invoicing schedule should tie cleanly to your revenue recognition method—especially important if you’re preparing for audit, financing, or a future transaction.
Lumiere Strategies helps firms design WIP and revenue recognition processes that are operationally realistic while still meeting accounting standards and investor expectations.
7. Reporting and KPIs for Continuous Improvement
If you aren’t measuring performance around invoicing and collections, you’re flying blind. Some useful metrics for professional service firms include:
Days Sales Outstanding (DSO)
How long, on average, it takes to get paid.AR aging
Dollar amounts outstanding in 0–30, 31–60, 61–90, and 90+ day buckets.Invoice cycle time
Time from month-end or milestone completion to invoice sent.Realization rate
Billed vs. worked hours (or fee vs. internal cost).Gross margin by client or project
Which clients and engagements are actually profitable.
We help clients build simple dashboards—often starting right inside their existing accounting and time-tracking systems—so leadership can see issues early and make adjustments before cash gets tight.
How Lumiere Strategies Can Help
At Lumiere Strategies, we specialize in helping professional service firms:
Design invoicing models that fit their business
Implement practical systems for time tracking, WIP, and AR
Build repeatable monthly billing processes
Improve visibility into cash flow, profitability, and client performance
The right invoicing and collections workflow doesn’t just get you paid—it gives you the data and confidence to price correctly, staff intelligently, and grow on purpose.
Ready to tighten up your invoicing and AR processes?
Schedule a consultation with Lumiere Strategies and let’s build a billing engine that actually supports the way you want to run your firm.